Strategy and financial targets
Lemonsoft’s strategy aims for profitable growth by striving to provide the best product and customer experience on the market.
GOALS
Increase market share and penetration
- by increasing the revenue from the current customer base
- by winning new customers
- by optimising pricing with segment and product specific pricing as well as by bundling products and services into various product and service packages
- by expanding the transaction business
- by releasing new product modules and product
FOCUS AREAS
Product leadership
Lemonsoft will seek to be a product leader in the market of industry-specific ERP systems through continuous investment in product development and new technology to stay ahead of its competitors.
Customer experience leadeship
Lemonsoft will seek to offer the best user experience in its market. By offering the best customer experience in the market, the company will seek to keep its customers loyal and to generate growth from its current and new customers.
KEY FACTORS TO SUCCESS
Actions that must be taken for a successful execution of the strategy
- scaling and optimising the sales operations and organisation
- growing the accounting firm channel partnerships
- embedding a superior service culture
- retaining and recruiting top-performing employees
supporting the expansion of customer base and product portfolio through acquisitions
KEY VALUE AND PROFIT DRIVERS OF THE STRATEGY
Organic growth of revenue
Lemonsoft’s strategy aims at strong organic growth of revenue. Organic growth of revenue is pursued particularly by increasing the sales of current customers, by accelerating acquisition of new customers and by expanding the transaction business.
Improved unit economics
The strategy aims at improving unit economics. The improvement of unit economics is to be reached through lower average cost of customer acquisitions, increased sales per customer and improved gross margin.
Scale benefits
Lemonsoft’s management estimates that as the company grows, the increase of various types of fixed costs, especially product development costs, can be kept at a moderate level. This is expected to result in improved profitability, provided that the company succeeds in maintaining its strong organic growth.
FINANCIAL TARGETS BY THE END OF THE YEAR 2025
GROWTH Increase net sales to EUR 40 million organically *
PROFITABILITY Increase the adjusted EBIT margin to 40 percent
* The target does not take into account any acquisitions made by the company, as acquisitions are difficult to predict. Lemonsoft’s goal is to continue implementing an active acquisition strategy.