Strategy and financial targets 2026-2028
Lemonsoft’s vision is to be the leading ERP partner for SMEs in selected verticals in Finland.
The company has refined its strategy to better address the needs of different customer segments and to focus growth investments on the most attractive areas. The updated strategy aims to strengthen Lemonsoft’s long term growth by improving the competitiveness, efficiency and profitability of its product portfolio, while clarifying the operating model and further unifying the Group’s operations.
The strategy is executed through four strategic focus areas.
Market leadership in focus segments
Lemonsoft will prioritize winning market share in Finnish SME manufacturing and wholesale by offering standard, industry-specific workflows, strong localization combined with high-quality implementation and customer support. Horizontal products continue to serve the broader SME base and reinforce competitiveness in the core industries. Participation in extended industries remains selective and driven by proven product-market fit in niche categories.
Category defining solutions
Lemonsoft will provide the most complete web-based ERP for SMEs, allowing customers to assemble the right solution from one family of products. Other Group’s key products will also be front-runners in their own categories. AI will be embedded in daily workflows to deliver measurable productivity gains – removing manual steps, improving planning and guiding users to work more efficiently.
Organizational excellence
Lemonsoft will operate with clear company-wide goal setting, a consistent approach to resource allocation and a clear two-step model for portfolio management. Talent and further investments will be focused on the areas with the highest impact on growth and profitability, and best practices will be shared across the Group to improve quality, speed and customer satisfaction.
Value-driven M&A
Acquisitions remain a natural extension of the strategy. The Company will pursue acquisitions that close capability or geographic gaps, strengthen positions in chosen categories and meet strict return on invested capital thresholds. Integration will be executed with a standard model focused on commercial synergies, product interoperability and time-to-value..
FINANCIAL TARGETS BY THE END OF THE YEAR 2028
Average annual adjusted EBIT growth of 25% during 2026–2028.