Strategy and financial targets

Lemonsoft’s strategy aims for profitable growth by striving to provide the best product and customer experience on the market.

GOALS

Increase market share and penetration

by increasing the revenue from the current customer base
by winning new customers
by optimising pricing with segment and product specific pricing as well as by bundling products and services into various product and service packages
by expanding the transaction business
by releasing new product modules and product

FOCUS AREAS

Product leadership

Lemonsoft will seek to be a product leader in the market of industry-specific ERP systems through continuous investment in product development and new technology to stay ahead of its competitors.

Customer experience leadeship

Lemonsoft will seek to offer the best user experience in its market. By offering the best customer experience in the market, the company will seek to keep its customers loyal and to generate growth from its current and new customers.

KEY FACTORS TO SUCCESS

Actions that must be taken for a successful execution of the strategy

scaling and optimising the sales operations and organisation
growing the accounting firm channel partnerships
embedding a superior service culture
retaining and recruiting top-performing employees
supporting the expansion of customer base and product portfolio through acquisitions

KEY VALUE AND PROFIT DRIVERS OF THE STRATEGY

Organic growth of revenue

Lemonsoft’s strategy aims at strong organic growth of revenue. Organic growth of revenue is pursued particularly by increasing the sales of current customers, by accelerating acquisition of new customers and by expanding the transaction business.

Improved unit economics

The strategy aims at improving unit economics. The improvement of unit economics is to be reached through lower average cost of customer acquisitions, increased sales per customer and improved gross margin.

Scale benefits

Lemonsoft’s management estimates that as the company grows, the increase of various types of fixed costs, especially product development costs, can be kept at a moderate level. This is expected to result in improved profitability, provided that the company succeeds in maintaining its strong organic growth.

FINANCIAL TARGETS BY THE END OF THE YEAR 2025

GROWTH	Increase net sales to EUR 40 million organically *
PROFITABILITY	Increase the adjusted EBIT margin to 40 percent

* The target does not take into account any acquisitions made by the company, as acquisitions are difficult to predict. Lemonsoft’s goal is to continue implementing an active acquisition strategy.